Business Writing Today: A Practical Guide
A friendly textbook on writing that sharpens workplace communication skills
In today's business world, everyone needs to write! But few students learn the practical writing skills that give them entree into a competitive job market and equip them to succeed in the careers they want.
This accessible textbook engages young people with its friendly approach, poor-better-best examples, and clear explanations of how to plan, draft, and edit. Readers learn how to decide what to say in any situation--and how to say it. A common-sense, structured thinking system helps them plan every message based on their goals and audiences. They learn how to see other peoples' perspectives and use that understanding to find common ground and build good relationships.
To improve their writing technically, non-grammar approaches are demonstrated: students learn to identify their own writing problems and correct them, with the help of readily available tools.
Three dozen "View from the Field" bylined insights from journalists, editors, PR specialists, psychologists and more strengthen the "real world" tone. For instructors: dozens of individual and group activities to draw upon in the classroom. This book can also be used as an independent learning resource.
Business Writing Today covers:
- Everyday messaging: email, letters and internal communication
- Business documents: reports, proposals, executive summaries
- Online media: blogs, social platforms, websites
- Spoken media: elevator pitches, presentations, speeches
- Job seeking materials: resumes, cover letters, networking messages
Review copies are available from the publisher, Sage.
Check out 30 reviews on Amazon from teachers and students: 4.6 out of 5 stars